I’ve always loved to write. In grade school, I wrote poems and short stories. Then in high school, I was the newspaper and yearbook editor. In college, well… most of my time was spent writing term papers and essays, but I did manage to journal from time to time.
When hired as an accountant for a major company, I created the first accounting newsletter for that customer base. And I went on to write many more business memos, training documents, and courses.
So when I made the decision to come home, I knew I had to find some type of outlet for writing. And I found it…
However, I quickly learned that writing business plans, executive memos and training materials didn’t translate directly over to my work-at-home mom blog. I needed to learn how to write blog posts that my new target audience of work at home moms would find useful and engaging.
Then I found him: Jon Morrow. He first appeared in a post I read on Copyblogger (#12 on my list of Top 25 blogs for work at home moms). I was mesmerized by his gift of drawing the reader in and delivering extreme value. I wanted to learn more.
So I followed him over to his blog, Smart Blogger (#17 on the list), took one of his courses, and downloaded a few of his resources. One of the most valuable resources was his Headline Hacks which helped me turn my “executive-style” blog post titles into more mom-friendly ones.
Lessons I learned from Smart Blogger
Avoid the mistake of writing the blog post before crafting the headline. The headline is your guide–your outline–for your post. Without it, a post can potentially go in many different directions, taking the reader along for the bumpy ride.
Start by picking an irresistible topic–one your readers can’t wait to devour. You can discover these secrets by doing a little research.
Go to the places your readers hang out: other popular blogs in your niche (read the comments), Facebook groups, and other networking sites. Discover the most popular posts in your niche using BuzzSumo. This will help you identify your readers’ needs.
You can even check out the reviews of books that discuss your blog topic, using the feedback to find the information your readers are searching for.
Another way I find inspiration for headlines is by looking at what other popular sites and magazines have already crafted. No, I don’t steal it verbatim, but it does give me ideas on what grabs the readers’ attention.
These pros have spent hours (and dollars) on researching what works, so why not follow their lead?
Use it as a base and adapt it to your voice and writing style.
Just remember to keep it engaging, but simple. Give them a tempting idea of what the blog post is about, but don’t give away the ending. If you’re writing about how to lose weight fast, don’t spoil it by telling them to eat plant-based foods in the title if that’s your main solution.
And finally, show your personality. Be who you are–and be consistent. Don’t be a BFF in one post and then the corporate executive in another. Find your style, embrace it, and let it shine.
Using my blog for my home business
Back when I started my social media blog, I didn’t know people could make money blogging. I just thought it was a fun way to do what I loved while sharing bits and pieces of my new life at home.
After trying different ways to earn money from home, I found my niche in social media marketing. With a handful of clients, I started my first at-home business. I used my blog as a way to share which services I offered and not much changed on it from day to day.
As I began to network with other mommy bloggers, I learned that my blog could actually help in growing my business.
So I began to share my experiences and the knowledge I had gained in social media marketing.
I did get a lot more readers, but I maybe gained one new client after months of blogging.
What was I doing wrong?
I knew then I needed help from someone who already knew how to make money blogging.
Lessons learned on how to make money blogging
I started searching online and asking other marketing bloggers for tips. And the answer came from an unlikely source.
I stumbled across a blog post by Ruth Soukup about decluttering her kids’ rooms. The article was very engaging and I could see that it (and the site) was very popular. There was a lot of discussion and engagement on this blog.
As I began following her blog, I learned she offered a blogging course called Elite Blog Academy.
I signed up for one of her free offers on how to boost blog income. (By the way, you can get your copy here: Boost Your Blog Income Overnight).
I learned that not only could I use my blog to attract clients for my business, I could actually make money from my blog itself.
As I quickly began implementing some of her strategies on my social media blog (and I’ve created several other successful blogs since then), I saw my blog traffic and engagement increase dramatically.
I knew then it was time to make the investment and take her Elite Blog Academy course. At the next course opening, I signed up and started implementing as learned.
In her course, Ruth shared the importance of identifying your blog’s overriding theme and unique message and then aligning your content with that theme.
I quickly brainstormed months-worth of posts and created an editorial calendar which took the guess-work out of blogging.
Her course taught me how important it was to create a brand for my blog with consistent colors and social media graphics (using tools like Canva and Pic Monkey).
I learned how crucial my elevator speech was and how to use it to grow my readership.
I created an opt-in offer and email campaign to help grow my email list.
And one of my first “wins” came from implementing this email marketing strategy (and subsequently getting 500 new opt-ins in just one week!)
As I continued to implement the strategies taught in the course, I saw more blog traffic, engagement, sign-ups and income.
By the end of that year, I had made over $25,000 more from just implementing the course strategies.
What’s great, you get lifetime access to the course (and all of the updates), so I went through it again and again as I started new blogs and finetuned existing ones.
So if you want to make money blogging or simply boost your blog’s income, I highly recommend these resources.
P.S. The Elite Blog Academy course is only offered once a year, so I’d suggest you get on the waitlist by clicking here.