Your business card should give more than just your contact information. These low-cost marketing tools can really help you attract clients, if designed correctly. When someone picks up your card, they should immediately get a good idea of what you do and what you can offer them.
So what should you include on your card to attract your ideal clients?
You can include your tagline, use it to direct people to your website, announce a special offer, or ask marketing questions that PULL your ideal customer to you. PULL questions that stem from the niche research you conducted in identifying your target market. These questions will address the problems and challenges your ideal target experiences.
I’ll share with you the text on my card as an example:
Action Step: Take some time to design your customer-attracting business card. Include your tagline and some PULL marketing questions. Need a low-cost printing solution? Check out www.VistaPrint.com. I’m sure there are several companies that offer quality service at a low price, but Vista Print just happens to be my favorite (Note: I do not receive any commission for sharing their link. I’m just a very satisfied customer!).
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