In my first post on breaking free, I talked about taking action with those easy-to-collect-dust business cards. Today, I want to talk to those who are serial learners.
You know who you are. You’re subscribed to several lists and each product that’s offered, you feel you NEED it. So you grab the free eBook or pay for the eCourse, you read it or attend the class, and then you just move on.
You “forget” to take ACTION.
I know this type well, because that was me.
I’ve always loved school. From first grade on, I would get so excited when school started. I thought the summer vacation was too long…I was ready to learn again.
So when I started my own business, I was excited to learn new skills and new marketing methods. But I soon started to grow a collection of materials that I hadn’t taken action on.
And that was NOT helping my business in any way.
So what I had to do was step back and set some clear educational goals for my business. The goals had to answer the questions:
- Where did I need to get better?
- What did I need to learn in order to become more profitable in business?
- What area was I weak in and which one area did I want to focus on first (one area at a time!).
Once I answered these questions, I was able to select the particular eBook or course that would best help me reach those goals and ultimately help me earn money.
When I began to focus first on what my overall goals were for my business, and then my areas of weakness, I could better identify what I needed to learn. I was now buying and enrolling not from impulse, but from sincere need. I was more selective and discriminative in what I chose to pursue next, and I stopped wasting my valuable time and money.
If you are like I was and you want to grow your small business, then BREAK FREE! Start by identifying specific, actionable goals for your business.
To help you, I created a quick guide on how to develop business goals that drill down to the very specific need that you have. Grab your copy of the guide here: Create Your Plan.
Once you have a plan in place, you can cut down on distractions, time wasters, and money drainers. You can confidently select those learning opportunities that will help you meet your business goals and make you profitable.