There was a point in my home business journey where I was stuck in the “learn” and “create” mode. I was seeking out every course and ebook that would teach me how to build, market and grow my business.
Over time, I accumulated a lot of training materials, most of which were very helpful in helping me improve my skills and build my business.
However, I was missing one key ingredient: Action! I was caught up in collecting, learning and even creating potential income streams, but was failing to put in action all that I was learning. As a result, I was stuck in a cycle with little income coming in. I needed desperately to break free.
Have you been here? Stuck in the “learn” or “create” mode?
If you can identify and you want to learn how you can break free, then you will want to read this and the next few articles in this series.
One commonly unused “create” item is the box of business cards. I’m sure I’m not the only one with a box (or two) of business cards stuck in a drawer somewhere. You know the ones…they’ve become great note cards, bookmarks, and even fingernail cleaners, but rarely do they get used as intended.
So, how can you move from “creating” to “earning”?
What should you do with your carefully designed business cards to help you earn an income? Here are my top 5 ways to effectively use your business cards to help grow your business:
#1 – Networking Events
Probably the first thought-of way to get your business cards in the hands of potential clients is through networking events.
By attending events where your target market hangs out, you can quickly meet and engage with ideal prospects. Your business card is your ticket to making connections that can lead to relationships which can lead to sales.
Also, consider renting a booth at the event (if applicable) and distribute your marketing materials (business cards included!) to attendees. Be sure to take advantage of your break times and network with other booth renters.
#2 – Introduction Letters to Businesses
If your business provides products or services to your local market, one great way to introduce your wares is through a letter of introduction.
A simple letter that states who you are, what you do, results you deliver, and how you’ve successfully helped others will help you attract new business and/or referrals. Drop in a business card (or two…for sharing), and mail. Be sure to follow-up with a quick call to ensure they’ve received the letter and to answer any questions.
If you would like ideas on what to include in the letter, leave a comment below and I’ll send you a copy of the letter I use.
#3 – Local Bulletin Boards
Many local shops provide community bulletin boards where business owners can post their marketing materials. This is a good (free!) advertising opportunity and these boards are often visited by many ideal customers. Be sure to make a list of the businesses in which you place your materials so you can visit periodically to restock.
#4 – Local Small Businesses
Small businesses found in strip malls are ideal locations to place your business cards. Many provide card holders or have identified a space for other businesses to leave their marketing materials.
Depending on the service or products you offer, you may find that many of these small business owners are willing prospects. Be sure to explain what you do and how you help others (your “Fab” Statement) to them before leaving your materials.
#5 – High Traffic Areas
Placing your business cards in high traffic areas is a great way to get your business in front of the eyes of many consumers. Depending on what your business offers, here are just a few places that you can place them:
- Car washes
- Auto shops
- Grocery stores
- Ice cream and coffee shops
- Daycare centers
- College campuses
- Local Welcome Wagon
- Flea markets
- Trade shows
- Local small businesses
- Car windshields (I know, annoying when you get one, but every once in awhile, you do get a good one)
There are many other ways to effectively use your business cards to build your business and help you begin earning an income. Do a little research and think creatively, then get out there and do it!
I would love to hear the ways you’ve found to use your business cards (for business, that is), so please share your comments below.
Also, if this post has inspired you, then please tweet it, Like it or pin it.